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Real Time Web Analytics

"Clicky has provided me almost a live alert system as to whether my site is gaining audience and sometimes those audience hits are coming from things like message boards and forums where I can join in the conversation and convert many possible on time visitors into loyal readers."

Clicky: Best Live Real Time Deep Analytics For Your Website

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Clicky - Pricing

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Clicky - Feature Index


  • Clicky logs page views, downloads, and outbound links by default (and javascript events with a small bit of extra code), so we use the term "actions" to encapsulate all of these. On your dashboard you will see 'visitors' and 'actions' by default. For most sites, the vast majority of actions will be page views, typically 90% or more. You can view the breakdown of all actions types on your dashboard, by clicking the 'expand' link as shown below.


  • Use alerts to be notified of events of interest on your web site, such as successful conversions. Note: for sound or desktop alerts, which happen in the browser while you're on our web site, if you're viewing the stats for a specific site we only process alerts for that site. If however you are outside the analytics reports, such as on your user homepage or in the help section, then we process alerts for ALL sites in your account. Each alert will have the site nickname attached at the end of the alert, such as "New user [Site]". Alert setup Sound isn't working Delayed alerts Not getting email alerts

Analytics API

  • The Analytics API allows you to extract your web site's traffic data into several common formats, making it easy to integrate, analyze, or store your data within your own application. API documentation API throttling Date range not being honored Limit not being honored

Big Screen

  • Big screen is a generic dashboard optimized for a large screen, showcasing what we feel are your most important metrics. At this time, it cannot be customized, although we may offer that in the future. Big screen automatically refresh once per minute so please don't setup a process to manually refresh it for you! In action, courtesy of


  • Campaigns are generally used to help you monitor your marketing efforts for your web site. Common types of marketing for most sites would be either ads on search engine result pages, and/or social media. There are two different ways to track campaigns with Clicky. The easiest method is to use the dynamic "UTM" parameters that Urchin / Google Analytics made popular and are now supported by most analytics services. The other way is to pre-define landing pages on Clicky that are generally only used for inbound marketing purposes. These are called static campaigns. Campaigns aren't working Dynamic vs Static (pre-defined) campaigns URL shortener

  • Clicky has its own URL shortener called, designed to be used in tandem with Clicky itself. The reason we built this many years ago is because we wanted to do something that no other URL shortener did, and is still unique to today: being able to track visitors who click your shortened links after they arrive on your web site. There are a thousand URL shorteners and they will all give you basic stats like how many clicks each link has received, geography of people who clicked a link, top referrers for those links, etc. But no shortener gives you data about the visitors after they arrive at your web site. Used in tandem with Clicky, does just that. Anyone who clicks on a shortened link will be attached to that link in the Links -> report. Click on any of the links shown in there to see the visitors who clicked your link. You can then view their sessions individually or see other things such as the top goals completed by those visitors.


  • The main content reports shows the most active pages on your web site, as determined by page views. There are other sub-reports as well, such as downloads and exit pages. An important thing to note about all of the content report is they are based on views instead of visitors. Click on any item in a content report to see the visitors who viewed that item. Or click the little grey arrow to the right of URL to go to that URL directly. Pages Entrance (landing) pages Exit pages Downloads Events Video and audio Domains Path analysis General information about how Clicky parses URLs GUIDE: Ignore specific URL parameters GUIDE: Ignore pages based on URL


  • Our tracking code sets a number of cookies, the purpose of each falling into one of three different categories: 1) To better identify unique visitors. 2) To make tracking more efficient. 3) To lessen bandwidth used by free and/or inactive accounts. The full list of cookies we set along with what they do is available on our terms and conditions page, under Privacy -> Cookies. How to disable tracking cookies

Custom data

  • Clicky lets you attach custom data, such as usernames, emails, account level, or anything you want, to visitor sessions. This is generally used for web sites that have a login system, so once someone has logged in you know who they are. This does require moderate programming capabilites to implement onto your web site, but if you have the ability, it is hands down one of the best features. Attaching data to sessions brings life to your analytics reports, as you actually know who every person is. They are not just an IP or an organization, but an actual person. Documentation for logging custom data is here. Before After (everyone with a star has a username attached) The main custom data report, summarizing your top custom data logged. You can click on any of the items in this report to see the visitors with a particular key/value attached to them.


  • Downloads are links on your site that point to files commonly downloaded from web site, such as .zip, .mp3, and more. Clicky automatically tracks clicks on these links, which you can see in the Content -> Downloads report. How Clicky decides which links to track as downloads File types automatically tracked as downloads Downloads not tracked for Safari visitors The number of downloads tracked seems low Forcing links to be tracked as downloads Can Clicky track podcast downloads or files links to from other web sites?

Email reports / alerts / etc

  • The nature of our service is that we send a lot of emails: site reports, payment receipts, alerts, password resets, canceled and expiring subscriptions notices... thousands upon thousands of these things, every single day. Any service that sends a high volume of email will get misflagged as spam by some blacklists and/or ISPs. This is usually the cause of not getting an email you were expecting. Check your spam folder. Even if it's not in there, there's a reasonable chance the email was flat out rejected by your mail provider because of strict suchety such rules on their mail server. However there is one possible exception... Email receiptsAt the time your subscription is created is when your then current email is passed on to our merchant provider, for the specific purpose of being able to send you email receipts. If you update your email on Clicky, that update is not passed onto our merchant provider. In this case you will need to contact us and we can update it manually. Keep in mind you can still access your payment history and print receipts and invoices from your payments page.


  • Clicky has several engagement reports to show how engaged your visitors are with your web site, as shown below. The action engagement report breaks down the number and percentage of visitors who performed different numbers of actions on your web site. Unlike most other reports, these are ordered logically rather than by "popularity". Note that the "1-10" bucket includes all of the items before it wrapped into a single item. The time engagement report breaks down the number and percentage of visitors who spent different amounts of time on your web site. Unlike most other reports, these are ordered logically rather than by "popularity". Note that the "1-10" bucket includes all of the items before it wrapped into a single item.


  • Events are things that you wouldn't be able to track with a normal tracker, such as clicks on Javascript menus. We support two types of events automatically, those being downloads and outbound links, but we put those into their own reports. Any other event that you want to track needs to be initiated by a small bit of code on your end. How to log events

Exporting data

  • How do I export data? Why doesn't CSV have all data points for visitors? Exporting more than 1000 items Visitors & actions Dashboard


  • Favorites allow you to flag the items in (almost) any report that you care the most about. When you view that report in the future, your favorite items will be at the very top of the report. To 'favorite' an item, click the star next to it. Click it again to unfavorite it.


  • A goal is a page on your web site that a visitor reaches once they have made a purchase or completed another desired action, such as a registration or download. By setting up and tracking goals with Clicky, you can determine how effectively your web site is driving your visitors to these desired actions. Goals can be pre-defined and trigger automatically when visitors view pages on your site that match patterns you define, or you can declare goals manually via Javascript on your site. Goals aren't working COMMON GOTCHAS: clicky_custom.goal vs clicky.goal() How dynamic goals are different from other types of goals Logging more than one goal for a single page view What are time to goal and visits to goal?


  • Heatmaps show where visitors are clicking on your site. Heatmap date range and segmentation guide How to set up heatmaps Where to access heatmap reports Heatmaps don't show up when I try to view them Heatmap data is not logging Heatmaps are inaccurate Why is there heatmap data on things that aren't clickable, e.g. text in the middle of a paragraph?

Links (referrers)

  • We call these "links" rather than "referrers" because under this section, we also have outbound links, as well as URL shortener metrics. "Incoming" links are referrers - when someone clicks a link on another site that leads to your site. Browsers pass this data along and we have access to that data. This is convenient because you know what sites are linking to you and how much traffic those links are generating. The "Domains" report groups together referrers by domain, so if a site has more than one link to you, you can see the total traffic being generated from that domain in this report. The other reports are explained in the links below. Recent / Newest unique Outbound links URL shortener

On-site analytics widget

  • This widget is designed to give you a glimpse of visitor activity while you are on your site. You can see how many people are on your web site in total, how many people are on the same page you are, and initiate heatmap reporting (if enabled and available) for the page you are viewing. Clicking on the 'on site' or 'on page' numbers will open another box that shows the list of visitors who are currently on your site and/or on the page you are viewing. On-site analytics isn't showing On-site analytics looks weird On-site analytics doesn't work when I click it Disable on-site analytics for all sites Disable on-site analytics for a specific site Tips 'n tricks for using heatmaps from the on-site analytics widget

Outbound links

  • Outbound links are links on your site that point to other web site. Clicky automatically tracks clicks on these links, which you can see in the Links -> Outbound report. How Clicky decides which links to track as outbounds Outbound links not tracked for Safari visitors The number of outbound links tracked seems low Forcing links to be tracked as outbounds

Path analysis

  • This features let you analyze the various paths that visitors take throughout your web site. You can create a path up to 5 pages long and see how visitors drop off as they go between them. Full documentation on how to use this feature is embedded within the report itself, which you can find under Content -> Path analysis. A simple version of path analysis is embedded directly in the main content report itself, as shown below. Next to each URL is an icon that represents a "node tree". Click on it to open the simple path report. This window will pop up, showing you the top next and previous pages for the page in question. In this example we are analyzing the /help/ page so it shows us, in order of popularity, the previous page people were viewing before /help/, and the next page they viewed afterwards. If you see the same URL in one of the two columns as the one you are analyzing, as we do in this example, that means the page was refreshed by some of the visitors, making it viewed multiple times in a row.

Private links

  • Every site has its own unique 'private link'. This link allows you to share read-only access to your web site's analytics, without enabling the public access option. The link is based on your site ID and sitekey combination, the same data used to authenticate with our analytics API. So, like the API, you can 'reset' your sitekey on your site preferences page. This will immediately invalidate the old private link, and you will see a new one on your site preferences page. Anyone who you want to have access via the private link after you have reset the sitekey, you must give them the new link.

Recent / Newest unique

  • These chronological reports are available for both Links and Searches. 'Recent' shows you the most recent referrers and searches that people have followed to get to your web site. 'Newest unique' shows the same thing essentially, except that it's for 'first time' searches and links. In other words, the very first time a visitor has ever arrived at your site from a specific referrer or search term.


  • [secure search] Local / internal searches Why don't you support search engine XYZ? Search rankings Recent / Newest unique

Split tests

  • Split testing allows you to try out several versions of specific page (typically a landing page) on your visitors and then analyze the results to see which one performed better. For example, which landing page led to the highest percentage of people signing up for your service. Clicky doesn't do your split testing for you, e.g. showing different versions of a page to different visitors. What we do offer is an API that lets you inject your site's split testing information into your Clicky reports, and optionionally (preferrably) link the tests to specific goals on Clicky so you can see which versions of a split test are leading to the most conversions. How to use split tests Split tests not working


  • Spy is a real-time stream of visitors and page views that are on your web site right now. It automatically fetches new data every couple of seconds so you can just stare at it and be hypnotized as new traffic rolls in to your web site. Spy isn't working Page titles in Spy are different than other reports Data is showing up in Spy before other reports


  • Sub-user functionality allows you to register additional accounts under your account. This way, you do not have to share your login credentials to Clicky with anyone, and you can assign each user access to view the reports for only the sites they need access to. Each user can be assigned "read-only" or "admin" access to each site. Admin access is needed to change any preferences, setup goals, etc. The only thing an admin can't do is delete the site. How do I create sub-users? How many sub-users can I have? Error: Username or email already registered Error: Master account no longer has access to sub-user functionality

Time on site

  • Clicky's time on site values are more accurate than most other services because our tracking code will continue to ping our servers while a visitor sits on a single page. This gives us a much more accurate picture of how the visitor was actually on your site. Services that do not ping, which is most of them, calculate time on site as the difference between the time of the first page view and the last. With Clicky, for a visitor's final page view, we will ping our servers while that visitor engages with the final page. So our time on site is the difference between the time of the first page view and the time of the last ping of the last page view. IMPORTANT: Because pinging can take up a lot of extra bandwidth, a paid account is required for this to work. Otherwise, our time on site values will only be based on the difference in time between the first and last page view of a visit. 10 second visitors 10 minute visitors

Traffic sources

  • This report categorizes where your visitors are coming from, typically based on the referrer, with one exception (for 'Advertising'). There are currentely 8 different categories, as explained below. Each visitor is only assigned to a single traffic source when we process their visit. Direct - Visitors with no referrer. This doesn't necessarily mean they typed your site directly into their browser. Advertising - Visitors who arrived from a known advertising domain. We also categorize all campaign visitors into here. Searches - Visitors who arrived from a known search engine domain. Email - Visitors who arrived via a web mail domain. We can't track desktop apps such as Outlook because that won't send a referrer, so it's only web mail. As well, most web mail domains are also secured with HTTPS, and browsers don't send a referrer when going from HTTPS -> HTTP. So chances are you won't see many of these unless your site is full time HTTPS. Social media - Visitors from social media sites, as well as links (visitors from links on Twitter). Syndication - Visitors from known "RSS reader" sites, such as Digg Reader. Media searches - Visitors from the image search on Google, Bing, or Yahoo. Links - Any referrer that didn't match one of the other categories, such as social media. Why do I have so many direct visitors?

Twitter analytics

  • Clicky has a feature that allows you monitor for mentions on Twitter of your account, your web site, or anything you want. One of the best things about this is that Twitter's built in search only goes back about a week. But if your monitor what you're intersted in with Clicky, not only do you have pretty much an unlimited history of tweets you care about (starting from the time you create your search on Clicky), but you also get summary reports of overall activity, activity by user, hashtags, links, sentiment, etc. Guide to setting up Twitter searches Delayed reports Missing tweets No tweets logging

Uptime monitoring

  • Clicky has partnered with Monitage to bring website uptime monitoring to our customers for no additional cost. Monitage monitors website uptime from 5 distinct geographic locations around the world so that issues at a specific monitoring location will not impact accuracy. A majority of the monitoring servers must all agree that an endpoint is down before an alert is created. Not receiving email alerts False alarms Web hooks

Video and audio analytics

  • The methods available to track videos and audio clips on your web site are a bit clunky and difficult to set up. But it's not our fault, promise. The reason it is so difficult is because no video service provides a good, simple API to interface with. In order to track videos, we must hook into these APIs, but they are all so cumbersome and over-complex for something that should be relatively easy that it is nearly impossible for anyone but a hardcore web developer to set up tracking for them. We sincerely apologize for this. Depending on your needs, we can probably help you set it up, but you do need at least basic knowledge of HTML and Javascript to understand what exactly is going on. Please contact us for more information.


  • Filtering & segmentation Naming visitors Ignoring visitors How do I manage existing tagged/ignored visitors? What is the UID / Unique ID? How are unique visitors calculated? Bots
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